Introduction

Building a company from scratch can be a dream for many people, and this course is specifically designed to help students achieve their dreams. Throughout the course, students will work with like-minded people to create their own business ideas, incorporating cutting-edge A.I. concepts and Generative A.I. tools like GPT and Bard, and finally showcase the same to business professionals and potential investors. Students can either create their own business ideas using A.I. or work on creating A.I. solutions for existing businesses to boost their sales.

This course, initially developed by Dr. Byoung-chul Min in 2011, aims to reinforce competitiveness among students in the global job market, particularly in relation to the Fourth Industrial Revolution and now with the integration of A.I. technologies in 2024. Over the last three years, the course has focused on Metaverse Businesses, helping students create their business prototypes in the 3-dimensional virtual space.

The course emphasizes connecting students to real industries to help them recognize, appreciate, and adapt to organizational realities by incorporating knowledge with practical constraints, especially including A.I. applications with the main focus on A.I. infused with emotions.

Significance of this Course

One of the fundamental roles of a university should be to help students find their innate passion and connect them with industries related to their passion, leveraging innovative technologies. By infusing industry-based skills into education, we ensure that our students are equipped with practical knowledge, securing their employability right after graduation, especially in the era of A.I.-powered businesses.

Students who take this course experience the whole new process of developing their business ideas straight from the ground up. They also learn to effectively pitch their ideas to potential investors and supporters, multiple times during the semester, enhancing their skills in the context of A.I. advancements. Therefore, by going through the process of business planning and presenting, students are equipped with industry-related skills and competitiveness in the global labor market.

This course, initially developed by Dr. Byoung-chul Min in 2011, aims to reinforce competitiveness among students in the global job market, particularly in relation to the Fourth Industrial Revolution and now with the integration of A.I. technologies in 2024. Over the last three years, the course has focused on Metaverse Businesses, helping students create their business prototypes in the 3-dimensional virtual space.

The course emphasizes connecting students to real industries to help them recognize, appreciate, and adapt to organizational realities by incorporating knowledge with practical constraints, especially including A.I. applications with the main focus on A.I. infused with emotions.

Course Objectives

By the end of this course, the students will have:

  • Uncovered their innate passion, discover A.I. tools and created their own GPT.
  • Developed A.I.-powered business ideas and researched their opportunities and potential.
  • Worked in teams with similar ideas or interests, integrating A.I. technologies (Focused on incorporating emotions).
  • Created a brand identity associated with their innovative business ideas.
  • A business proposal that visualizes their goals and objectives, leveraging A.I. advancements.
  • Designed and developed a website, using A.I. tools like
  • Durable, to establish credibility as a business.
  • Met and discussed their ideas with business professionals from leading companies.
  • Forecasted their income and growth in the coming 5 years, considering the impact of A.I. in coming years.
  • Pitched their final business plans to professors and potential investors.
  • Have a portfolio highlighting their experience and responsibilities as individuals, emphasizing A.I. tools used during the semester.

What makes this course different?

This course has a strong and up-to-date curriculum that has both theoretical and practical elements, ensuring that students are not only academically qualified but also trained in practical skills relevant to the A.I. advancements.

The fact that students get to meet business professionals from global leading companies, now with a focus on A.I.-powered businesses such helps boost their entrepreneurship development.

Course Process

Identify

Students start by finding their passion through mind mapping and brainstorming activities, incorporating A.I. concepts. It helps them organize their ideas and link them together. Each of them focuses on a problem that needs to be solved in their related field of interest, now with a consideration for A.I. solutions, and develops an individual business proposal for the same.
Tool used for Business Plan (https://www.15minuteplan.ai/mainWizard) (Helps you create a complete business plan within 15 minutes)

 

Propose & Pitch

Each student proposes their creative A.I.-powered business ideas based on current A.I. technologies industries are incorporating. This can be a new product, a service, or an application leveraging A.I. advancements. Then each one of them pitches their ideas to professors for a minute, emphasizing the role of A.I. in their proposals.

Tools used: A.I. Powered PPT generators, Chat GPT, and Bard.

 

Join

Students with similar interests or ideas form a group to further shape their innovative business together. Each team then selects an idea from their team members’ ideas that can be developed into a powerful business and discusses the direction further.

 

Decide

After finalizing their ideas, students work on selecting the company they wish to work with or get support from, incorporating A.I. technologies. Professors help at this stage by reviewing each team’s business proposals and connecting them with relevant industries.

 

Develop

Each team then develops their business proposals by determining values, target audience, objectives, mission statement, digital/mobile requirements, etc. At this stage, students learn how to outline their goals, showing what they have been doing, and why their idea is worthy of investment. Students are encouraged to use technologies like GPTs and Bard for their research, but must come up with their own creativity.

 

Brand

Next, each team creates a strong brand identity, including a logo, website, and a brand book that helps them set apart from their competitors with the help of A.I. tools. This brand identity helps them define their values, communicate about their product, and display an emotional connection to interact with their audience.

A.I. Powered Tools such as Figma to Design Logos and Branding elements.

 

Forecast & Visit

Each of the teams forecasts their financial projections, considering the impact of A.I., and visits the related industries to present their business ideas and receive feedback on how to enhance their business plans. During the industrial visit, students get insight into the internal working environment of the company and get useful information related to the practical aspects of their A.I.-powered businesses.

 

Present & Portfolio

Finally, students present their final business ideas to potential investors and professors. If their ideas are inspiring, they can get a chance to receive funding from potential supporters or even get a job offer. As the final step for this course, each student submits their individual portfolios based on their experience and responsibilities throughout the course, highlighting their contributions to A.I.-powered innovations.